What is app idea validation and best ways of doing it?

Akshay Nanjunda
5 min readMay 12, 2021

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Mobile Apps are made with the aim of the achieving the success but for the success of a mobile app the idea of the app is also equally important, well getting the idea of the mobile app is not the only factor for the app success,lots of other factors also do matter fo the success of a app

And once you know that you have the right app idea with you validating the app idea is also equally important since developing the apps with out the return on investment is a no no stuff

There are several apps with different app ideas out already on the playstore but how do you get the right app idea?how do you get the user base for your app?how to validate your app idea? Lets start answering them one after another

What is a app idea validation?

Answering the question for this in the simplest way is” it is ok to skip the app idea validation,but getting the validation done will give you some assurance that will not be a waste at any point of time App idea validation is also one of the major steps since it assures you with some amount of the profit

There are three major steps for validating the app ideas, lets start looking at them carefully

Getting the app idea-a major part

When you want to start developing the mobile app you will have to have the right idea,but there is a process to get the right app idea for the success of the app

Ususally the mobile app ideas are developed for solving the real life issues, these kind of apps are usually more successful and you can also create one app that can address the real life issue but every apps on the playstore dont do it the apps other than that are also successful and if you dont have a app idea with respect to reallife issues the other options would be with the mobility issues

So lets start going through how to get the right app idea

Make sure you scan through the play store or the app store very well

Make sure you look into the reviews of the apps if you have got a idea after going through the play store

Attend the conferences and meeting on the app ideas

Make a research on who is getting the better funds

Check weather your app idea has the ability to succeed

After you have made a good research you have got the app idea in the mind the next step would be checking weather the app idea you have chosen is successful This decides will you have a profit or not

Assess the market fit

Once you have decided on app idea and validated the app idea you should do a proper market research on what market is expecting from the app by this you can finalize on the feature that your app can have and the way the app should look, This is the phase where you also do a competitor research and try to improve from the feature of the competitor and also impart some of the feature from the competitor

After knowing the app stages of app validation lets start knowing the strategies for the app validation

Make a detailed study

The ideas for the apps are made thinking that it would earn the profit and during the process some forget to make a detailed study once you make the detailed study you can start thinking of the possible risk and the investment market or the market space

When you start searching for the investors some of them might back out since there are might be lot of app in the store with the same idea

So the point that is must in the app idea is you should try and explore the new feature which are not found in the competitors app and if you will be able to figure out the new feature that is unexplored by the competitors then it would be a added advantage for the success of the app

Discovering the issues of the audience

Knowing what the audience mind is more important to make the app that is more successful ,when you are reading the minds of the people make sure what are the problems that they are facing with the existing append try to find the solution for it for the success of the app

But how can you know what the audience are lacking in the existing app of your genre app idea for that you will have to talk to the people who are the target audience there by getting the insights for the apps

Conduct the keyword research

When you research on the keyword you get to know what are the people discussing on which shows weather the people are interested in your app idea when you research around 20 to 30 phrases you will get to know what are the interest of the people and there are several tools where you can research on the keywords such as sem rush or the google keyword research

By doing the keyword research you get to know how important your app idea is in the present scenario

Analyze your potential competitors app

The most important step that app development process will involve, it is mandatory make sure for what platform the app idea is developed is weather the ios or the android app or both even if the app idea is developed for one of the platforms make sure you study both the app store and the playstore properly for the sake of knowing what apps with same kind of app ideas are lacking check the user reviews and make sure you improve from those inputs

Uploading the rough version on review sites

Doing this gives an added advantage before you go live with the apps you can upload the beta version of the app and ask for the reviews from the users who use it and improve the app from the reviews there are several platforms where you can upload the rough ideas of the app some of them are the angel list or the product hunt and there are a lot many of them on the net this strategy is definitely a added advantage when you are building the app or the app idea

Promote you application

Promoting the app before or after a app MVP is developed is a must promoting the app will make sure weather the app has the hype in the market this helps you to get the additional confirmation on the apps ideas before developing it There are several ways to promote the applications some of them are by running the campaigns on the apps or creating the landing page and creating the traffic to the landing page would generate the awareness in the minds of the people and there are other strategies that you can apply to promote the app idea and you can also create the brand recognition out of this step

Conclusion

App idea validation is very important in the process of app development since it can save a lot from the pocket and the proper app idea validation that you make can result in the success of the app and we one of the best mobile app development companies in dubai are best with the app validation idea which is the important step in developing the apps

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